Salorix Launches Amplfy 2.0 To Help Brands Find The Most Relevant Social Media Conversations

TechCrunch

Salorix has upgraded its social media engagement platform Amplfy with what the company says is improved artificial intelligence that help brands find the social media updates that are worth responding to.

One of Salorix’s big goals is to take customers beyond monitoring their own mentions and a specific set of keywords. Instead, it focuses on specific industries (such as automobiles or electronic goods) and uses AI to identify relevant conversations, to prioritize the comments that come from users who are influential and likely to respond, and to suggest relevant content in the system. For example, a Salorix spokesperson told me that Ford could use Amplfy to get notifications about conversations about muscle cars, point out the updates worth responding to, and suggest a response that would point the user to a relevant page about the Mustang.

With Amplfy 2.0, the AI has improved, said CEO Santanu Bhattacharya, and the company…

View original post 220 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: