Salorix Launches Amplfy 2.0 To Help Brands Find The Most Relevant Social Media Conversations


Salorix has upgraded its social media engagement platform Amplfy with what the company says is improved artificial intelligence that help brands find the social media updates that are worth responding to.

One of Salorix’s big goals is to take customers beyond monitoring their own mentions and a specific set of keywords. Instead, it focuses on specific industries (such as automobiles or electronic goods) and uses AI to identify relevant conversations, to prioritize the comments that come from users who are influential and likely to respond, and to suggest relevant content in the system. For example, a Salorix spokesperson told me that Ford could use Amplfy to get notifications about conversations about muscle cars, point out the updates worth responding to, and suggest a response that would point the user to a relevant page about the Mustang.

With Amplfy 2.0, the AI has improved, said CEO Santanu Bhattacharya, and the company…

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