Facebook Launches Snapchat Competitor “Poke”, An iOS App For Sending Expiring Text, Photos, And Videos

TechCrunch

Facebook has just announced its newest standalone app called “Poke” which lets people send photos, videos, pokes, or text Facebook messages to their friends that expire after a few seconds. The launch confirms AllThingsD’s report from earlier this month. Poke is a big move into the ephemeral messaging space for Facebook, and it could give it even more data on who your closest friends are.

Facebook was convinced it needed an expiring messages app. Snapchat’s iOS and Android apps were gaining serious traction with young users. Over 50 million photos are getting shared on Snapchat each day for a total of 1 billion traded on the service compared to Facebook’s 300 million photos shared a day. Clearly there was something magical about self-destructing media.

Seems that Facebook didn’t want to wait for Snapchat to get so big it’d have to make another costly acquisition like Instagram and instead decided to…

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