Video Discovery Startup 9× Makes Watching Video On Android Devices Almost Like Watching TV


Over the past few years, I’ve covered a number of video discovery apps, most of which use social networks like Twitter and Facebook to find videos that your friends are sharing, or to show which videos are trending and popular. These apps also increasingly are launching on iOS devices first, with the occasional Android implementation popping up after the fact.

The latest app in the video discovery segment — 9× — bucks both of those trends: It sorts online videos not based on overall popularity or trending or affinity on social networks. And, well, it provides some video discovery love for Android tablet owners, who have long been neglected by anyone doing much in this space.

The app provides curated channels of video that are designed to mimic viewing habits of regular TV viewers. It does this by breaking videos down into various categories and showing just the most appropriate…

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