Amazon Pokes Fun At Apple, Jony Ive And The iPad Air In Latest Kindle Advert

TechCrunch

Oh, Amazon. You’re silly. But also very right.

In Amazon’s latest assault on the gadget establishment, the Kindle HDK 8.9 takes on the iPad Air, correctly pointing out that Amazon’s offering has a better screen and is lighter than its Apple counterpart. Plus, the Kindle HDX 8.9 is cheaper.

With this advert, Amazon joins Microsoft in selling their wares directly against Apple’s. This commercial, like some of the Windows tablet tv spots, is rather blunt, right down to a mocking tone of the voice-over narrator. But, arguably, unlike the Microsoft attacks, Amazon’s selling points are valid and worth considering for some buyers.

The Kindle HDX 8.9 is a worthy competitor against the iPad. The screen is more dense and generally higher quality. The HDX is lighter and cheaper. For a good chunk of buyers, as in, those looking to watch YouTube videos, play some older games, and shop Amazon, the…

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